Tactics:
1. Claim Divine approval of their agenda
2. Conduct business behind universally recognized Divine symbology, e.g. Ichthys, etc.
3. Use slick marketing developed largely by females, e.g. the preposterous slogan, "You deserve ..."
4. Reality is different than verbal claim which is an attempt to deflect criticism in advance of their actions, i.e. a disclaimer for their actual behavior