When you are in your 20 and 30 and don't know history it is easy to see how this target demographic will respond as desired.
These are part of the branding used during this commercial:
Let's repudiate the meanness, the divisiveness, the bigotry, the bullying
Let's show some kindness and respect for each other.
I wonder about:
Libya, Syria, Egypt, Afghanistan, Benghazi, etc.,