NFL Viewership Collapses Among Older White Viewers, Drives 2017 Ratings Crash

Who would have thought that alienating over 60 percent of the country would backfire?

Last week, we learned that 2017 NFL viewership had fallen by 10 percent over the previous year. Nor did things show any sign of improvement during the first weekend of the NFL’s postseason, when ratings fell by 13 percent from 2016.

However, thanks to Nielsen Data Media Research over the last two years, we can now see exactly where the NFL has lost the most support, and which groups have led the way in the NFL’s ratings demise.

http://www.breitbart.com/sports/2018/01/15/nfl-viewership-collapses-amon...