Welcome to the brave new world. Are we past the point of no return? “Thus, who controls the media also controls vast quantities of percipients. Little do the know that they are being directly exposed to a subtle form of brainwashing. By presenting a selection of Establishment-sanctioned products and programs, viewers develop illusory notions of liberty and self-determinism. After all, are not the people free if they can choose between Pepsi and Coke?