Seven percent of American adults believe brown cows produce chocolate milk, according to a report released in early June from the Innovation Center for U.S. Dairy, which polled 1,000 adults in April, according to foodandwine.com.
Aside from 16.4 million people in the U.S. believing there’s a correlation between a cow’s color and the milk it makes, the study also revealed 43 percent of people are not sure where chocolate milk comes from.