MEN’S SHAVING COMPANY ATTACKS ‘TOXIC MASCULINITY’ IN NEW AD
JD Mon, 11/20/2017 - 10:58
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Harry’s, a men’s grooming company, chose to celebrate ‘International Men’s Day’ by launching an attack on ‘toxic masculinity’ via a social media advertisement that was poorly received and has prompted many to boycott the brand. The company, whose target demographic audience is almost exclusively men, many of whom are ‘Millennials,’ released the ad on Facebook and Twitter, where it is being torn apart by both male and female users – prompting Harry’s to double-down on their virtue signaling in response. “Today is International Men’s Day. Believe it or not, that’s a thing,” Harry’s captioned. “If 2017 has taught us anything, it’s that we need to rethink what it means to be a man. Now more than ever, being a man demands introspection, humility, and, we believe, optimism. To get to a better tomorrow, we need to take a look at today, and at the misguided stereotypes that got us here in the first place.” https://www.infowars.com/mens-shaving-company-attacks-toxic-masculinity-...
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