MEN’S SHAVING COMPANY ATTACKS ‘TOXIC MASCULINITY’ IN NEW AD

JD Mon, 11/20/2017 - 10:58
Harry’s, a men’s grooming company, chose to celebrate ‘International Men’s Day’ by launching an attack on ‘toxic masculinity’ via a social media advertisement that was poorly received and has prompted many to boycott the brand. The company, whose target demographic audience is almost exclusively men, many of whom are ‘Millennials,’ released the ad on Facebook and Twitter, where it is being torn apart by both male and female users – prompting Harry’s to double-down on their virtue signaling in response. “Today is International Men’s Day. Believe it or not, that’s a thing,” Harry’s captioned. “If 2017 has taught us anything, it’s that we need to rethink what it means to be a man. Now more than ever, being a man demands introspection, humility, and, we believe, optimism. To get to a better tomorrow, we need to take a look at today, and at the misguided stereotypes that got us here in the first place.” https://www.infowars.com/mens-shaving-company-attacks-toxic-masculinity-...

 

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StandUp4Liberty's picture

"Only well informed citizens can maintain a meaningful resistance against the powers seeking to destroy us. However, when we get to know the truth we must not let it stop there. Information proves its value only when it's used. Spread the message."

The Rebel Poet's picture

Not that I don't hate shit like this, and I have seen several Harry's ads that were in bad taste, but it's not surprising is it? It's a whole company devoted to making men look more like women. Truth be told it seems more like a brilliant move. Metrosexuals are the natural main target of any razor company, so most of the people offended wouldn't buy from them anyway, and they landed tons of free publicity. I'm surprised Gillette hasn't done that years ago.

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